ESRB Ratings In Video Games
The ESRB ratings have been an integral part of video games since the 1990s to rank the appropriate age demographics for video games based on the content. Violence in video games was a concern of cutscenes, strong language, or gore. While using this material is fair under the 1st Amendment, many parents were outraged, leading to gaming companies like Sega and Nintendo taking different approaches, such as censoring scenes or making unofficial age ratings. The ESRB (Entertainment Software Rating Board) started in 1994. The process of a game rating was through a questionnaire or multiple-choice questions about what the game is about and what it includes, whether the game has violence, blood, nudity, sex, drugs, or language, and how strong these aspects are. The ESRB ratings for video games include:
Early Childhood-(EC) for educational games (now discontinued due to lack of games with this rating with only 268, replaced with the E for everyone rating since 2018) (Wikipedia)
E for Everyone (formerly known as Kids-to-Adults (K-A) from 1994-1998 due to trademarking issues) (ESRB ratings Wikipedia)
E 10+ - Formed in March 2005, splitting from the E rating, made for game appropriate for ages 10 and up (has slightly more mature content for kids over age 10 and less graphic for teens) (ESRB ratings Wikipedia)
T for Teens- (Appropriate game content for ages 13 and up, due to some language and mild violence) (ESRB ratings Wikipedia)
M for Mature- (Appropriate games for ages 17 and up due to violent content, adult humor, strong language, blood, etc.) (ESRB ratings Wikipedia)
AO for Adults Only-( for ages 18 and up, has very graphic and sexual content, less commercially available ) (ESRB ratings Wikipedia)
Problems with the ESRB
The ESRB ratings are not perfect for various reasons, such as having different systems in other countries or games released but having their rating changed years later.
Game Franchise Changing Ratings from M to T
Video game journalist Ben Kuchera criticized the M rating on Halo 3, calling the ratings too broad and comparing the violence in the game to a PG-13 Star Wars movie. The Halo series is officially rated T on their 5th installment.
Game Rated T in North America and E in other Regions
The ESRB is a rating system issued only in North America (Canada, the U.S., and Mexico), while other countries or regions have their own rating system based on it. For example, the PS2 exclusive Dog’s Life has been rated T for teens in North America (ESRB, 2003) due to crude humor, such as having game mechanics, including farting, pooping, and peeing. However, European releases of the game are rated for ages Three and up, despite these ratings ignoring some strong language, use of firearms, and gruesome implied deaths throughout the very end of the game (Dog’s Life Wikipedia Page).
Video Game developer Natalia Martinsson of Killmonday Games, who lives in Sweden, told us about her experiences with game ratings in the US and elsewhere.
Game Rating Changes From M to AO
If a game release and footage means to misrepresent the ESRB rating, the studio behind the game development could be penalized $1 million (Wikipedia). The first controversy concerning game-changing ratings after release is Grand Theft Auto: San Andreas. Originally released with an M rating, modding communities found a minigame within the source code removed from the final game, which changed the ratings to Adults Only (ESRB, 2005). Despite this minigame cut out from the game, the content sparked outrage and legal trouble, forcing it to change the rating and developers Rockstar to reissue game copies and get fined $20 million. The controversy impacts games today when modding inaccessible content (ESRB ratings Wikipedia, 2005).
Game Rating Changes From T to M
The Elder Scrolls IV: Oblivion, released in 2006, had the ratings change from T to M due to the depiction of gore and blood being more violent than anticipated and a mod featuring partial nudity. The remastered version, released in late April 2025, kept the M rating (The Elder Scrolls IV: Oblivion Remastered Wikipedia Page).
Game Rating Changes from AO to M
Games rated Adults-Only are usually more inaccessible commercially because they sometimes are not included on store shelves, leading to poor sales performance. Many games initially rated AO (The Punisher, Manhunt 2, Outlet 2, Indigo Prophecy, etc.) had multiple scenes censored to get an M rating and allowed on retail.
Loot Boxes
While content like simulated gambling in video games is exclusive to AO-rated games, loot boxes are not considered gambling by the ESRB. Loot boxes are items or content locked behind a paywall within the base game that requires spending money. Games use microtransactions for random items earned later in the game or by constantly grinding in-game currency or experience points, so players can easily access those game accessories to pay real money. Many games try to make getting an item difficult or done with repetitive grinding endlessly so that the player would have no choice but to pay. Loot Boxes are seen in some triple-A games and mostly in freemium games ( FIFA, Overwatch, Roblox, and Mario Kart Tour), where free games have exclusive content that will force the player to pay or watch ads (Web Wise, 2023). This trick makes these games only “play-to-win” instead of strategy, where players purchase rare items to beat a game (Woodhouse, August 2024). Some game developers are subsidiaries of gambling companies, such as Plarium. Loot boxes are an ethical issue in games because they promote real-life gambling. If simulated gambling is exclusively adult-only content, why are loot boxes and microtransactions ok in any rated game when that can be gambling?
IP Lawyer Darius Gambino commented on the ESRB rating system, on loot boxes and Downloadable Content (DLC), and some economic reasons for those items. He also explained that some countries are considering prohibiting loot boxes and DLC.
A Company’s Decision for a Game Rating
Video Games are works of art, and sometimes gaming companies decide not to cut back on the ESRB ratings to give players the compelling experience that the developers want to share. Microsoft Xbox Game Studios attorney Angelo Alcid told us about the company’s game, South of Midnight, and how the developers and the company determined the game’s rating of M was acceptable. On April 8th, 2025, the game was released, and was the first game by developer Compulsion Games to have a content warning due to sensitive subject matter (TV Tropes, 2025). Despite this, this Action-Adventure Fantasy game presentation is an interesting story on Black South Culture and traumas using stop-motion-inspired animation(Xbox, 2025). This game is for players who enjoy story-telling, messages, animations, and art.
References
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2.catriona2, RB. “Explained: What Are Loot Boxes? -.” Webwise.Ie, 2 Nov. 2023, https://www.webwise.ie/parents/explained-what-are-loot-boxes/.
3.“The Elder Scrolls IV: Oblivion.” Wikipedia, Wikimedia Foundation, 29 Apr. 2025, https://en.wikipedia.org/wiki/The_Elder_Scrolls_IV:_Oblivion.
4.ES, RB. “Dog’s Life.” ESRB Ratings, https://www.esrb.org/ratings/10229/dogs-life/. Accessed 29 Apr. 2025.
5.Games, Compusion. “South of Midnight Launch Trailer.” YouTube, YouTube, 3 Apr. 2025, https://www.youtube.com/watch?v=nEZg6TYJTl4.
6.“Hot Coffee (Minigame).” Wikipedia, Wikimedia Foundation, 26 Apr. 2025, https://en.wikipedia.org/wiki/Hot_Coffee_(minigame)#Product_rating_and_reissue.
7.Patricia E. Vance, President. “What Parents Need to Know about Loot Boxes & In-Game Purchases.” ESRB Ratings, 15 Aug. 2023, https://www.esrb.org/blog/what-parents-need-to-know-about-loot-boxes-and-other-in-game-purchases/.
8.“Plarium.” Wikipedia, Wikimedia Foundation, 22 Feb. 2025, https://en.wikipedia.org/wiki/Plarium.
9.Rodriguez, Jason. “South of Midnight Weaves a Spellbinding Tale of Grief, Loss, and Hope.” Polygon, 3 Apr. 2025, https://www.polygon.com/review/551840/south-of-midnight-review.
10.Sloth, Rocket. “This Is Why ESRB Ratings Are Actually MEANINGLESS...” YouTube, YouTube, 15 July 2023, https://www.youtube.com/watch?v=bid0LaMVF0M.
11.“South of Midnight.” TV Tropes, https://tvtropes.org/pmwiki/pmwiki.php/VideoGame/SouthOfMidnight. Accessed 29 Apr. 2025.
12.Spacey, John. “Dog’s Life.” Wikipedia, Wikimedia Foundation, 5 Apr. 2025, https://en.wikipedia.org/wiki/Dog’s_Life.
13.Warren, Mark. “Loot Boxes: Exploitative Menace or Necessary Practice?” Universityofsunderland.Shorthandstories.Com, https://universityofsunderland.shorthandstories.com/loot-boxes--exploitative-menace-or-necessary-practice--/index.html. Accessed 29 Apr. 2025.
14.Woodhouse, John. Loot Boxes in Video Games - House of Commons Library, 13 Aug. 2023, https://commonslibrary.parliament.uk/research-briefings/cbp-8498/ .